Never Talk Price, Always Talk Value

In the world of business, it's easy to fall into the trap of competing on price. After all, everyone loves a good deal, right? But here’s the thing: competing on price is a race to the bottom. It erodes margins, devalues your offerings, and attracts customers who are...
The Good and The Bad

The Good and The Bad

In life, it is all too easy to get caught up in negativity. It's natural for human beings to be more sensitive to negative experiences than positive ones, which means that it's easy to focus on the bad things that happen to us and forget about the good. However, this...